Information sources and decisions for housing products and services: A examination in the emerging market of Mongolia

Abstract

This research study considered Mongolian housing products and services based on the population of Ulan-Bator capital city and its influence on consumer market. The present study attempts to assess government and the real estate industry approaches in order to provide and market housing for a rapidly increasing urban population in the capital city and to relate consumer aspirations. The study also examines the extent to which consumers seek information from various service providers and other promotional and relational sources of information for their housing search process. We took survey from total of 500 individuals, which attempted to illustrate how consumers approach information sources, utilize related services, and make decisions on house ownership. The survey also reveals that some customers value comfort, design, reputation and reliability of the construction company while the others consider price and mortgage interest rate more in their decision making.