Vol. 11 No. 1 (2025): Бизнес ба Инноваци

Articles

• THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS

  Altan-Od Mandakh, Tsolmon Mashlai

  5-17

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• A STUDY ON THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND EXPECTATION GAP

  Chimgee Dari, Ulaanbaatar Batgerel, Gurragchaa Oyungerel

  18-26

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• THE IMPACT OF MARKETING MIX ETHICAL ISSUES ON THE CONSUMER’S PURCHASE ATTITUDES

  Bolormaa Sanjaamanal, Urandelger Gantulga

  27-42

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• THE VALUATION OF ECOSYSTEM CULTURAL SERVICES IN GEP ACCOUNTING: A CASE OF KHOVD PROVINCE

  Gerelsuren Gaanjuur

  43-58

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• SECOND ORDER CONE PROGRAMMING APPROACH FOR OPTIMAL REINSURANCE

  Barsbold, Enkhtaivan, Batsuuri

  59-74

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• USING EXTENDED PORTFOLIO SELECTION IN INVESTMENT STRATEGIES

  Narangoo Ganbaatar, Ankhbayar Chuluunbaatar

  75-88

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• THE IMPACT OF CORPORATE PROFITABILITY, LIQUIDITY, AND SOLVENCY INDICATORS ON SUSTAINABILITY REPORTING

  Vandandulam Enebish

  89-99

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• THE ROLE OF WORKPLACE FRIENDSHIP NETWORKS IN FOSTERING EMPLOYEE CREATIVITY

  Altantsetseg Battulga, Bilegt Erdene-Ochir

  100-114

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• А SURVEY OF THE FACTORS INFLUENCING INDIVIDUAL INVESTORS’ INVESTMENT DECISION MAKING IN THE MONGALIAN CAPITAL MARKET

  Batjargal Nadmid, Buyannemekhnyam Badnaavanchin

  115-128

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• THE IMPACT OF CHATGPT USAGE ON STUDENTS’ ACADEMIC PERFORMANCE

  Tserenpurev Munkhsaikhan, Battsetseg Dalkhjav

  129-144

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