THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS

Authors

  • Altan-Od Mandakh Business School, National University of Mongolia
  • Tsolmon Mashlai Business School, National University of Mongolia

DOI:

https://doi.org/10.22353/jbai.2025110101

Keywords:

AI Generated advertisement, content, purchase decision making, purchase intention, consumer behavior

Abstract

This study aims to identify how AI-generated content and advertising differ from traditional advertising in terms of how information influences consumer purchase behavior and intentions. The study used quantitative analysis to determine how AI-generated advertising influences consumer purchase behavior. The study found that AI-generated advertising influences consumer behavior and purchasing intention.

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Published

2025-08-28

How to Cite

Mandakh, A.-O., & Mashlai, T. (2025). THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS. Journal of Business and Innovation (Бизнес & Инноваци), 11(1), 5–17. https://doi.org/10.22353/jbai.2025110101

Issue

Vol. 11 No. 1 (2025): Бизнес ба Инноваци

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.