А SURVEY OF THE FACTORS INFLUENCING INDIVIDUAL INVESTORS’ INVESTMENT DECISION MAKING IN THE MONGALIAN CAPITAL MARKET

Authors

  • Batjargal Nadmid Business School, National University of Mongolia
  • Buyannemekhnyam Badnaavanchin Business School, National University of Mongolia

DOI:

https://doi.org/10.22353/jbai.2025110109

Keywords:

Self image, accounting information, advocate recommendation, personal financial needs

Abstract

This study analyzed and evaluated the influence of various factors on individual investment decision-making, including personal, socio-economic, market, financial, and accounting information, as well as company operations and characteristics.
The factors affecting individual investments were selected from indicators studied in similar research, with significant overlap, and primary data was collected and processed using research methods. The findings indicate that financial and accounting information plays a predominant role in shaping individual investment decisions.

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Published

2025-08-28

How to Cite

Nadmid, B., & Badnaavanchin, B. (2025). А SURVEY OF THE FACTORS INFLUENCING INDIVIDUAL INVESTORS’ INVESTMENT DECISION MAKING IN THE MONGALIAN CAPITAL MARKET. Journal of Business and Innovation (Бизнес & Инноваци), 11(1), 115–128. https://doi.org/10.22353/jbai.2025110109

Issue

Vol. 11 No. 1 (2025): Бизнес ба Инноваци

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.