Албан байгууллагын хаяг, зар сурталчилгааг хэрэглээний хэл шинжлэлийн үүднээс судлах нь (Дархан-Уул аймгийн жишээгээр)

A Study of Institutional Signs and Advertisements from the Perspective of Applied Linguistics: (The Case of Darkhan-Uul Province)

Abstract

In today’s society, organizational signage and advertisements serve not only as tools for providing information but also as essential factors reflecting an organization’s reputation, professional standards, and communication with clients. Although Mongolia has established standards related to organizational signage (MNS 5283:2022), the implementation of these standards in rural areas remains relatively weak, with insufficient monitoring and regulation. Darkhan-Uul Province, being a highly populated region with concentrated sectors such as industry, education, and services, still lacks sufficient research on the quality, linguistic accuracy, and standard compliance of organizational signage. Therefore, this study aims to examine the current state of signage among enterprises and organizations operating in Darkhan-Uul Province, identify common errors and inconsistencies, and contribute to improving the implementation of national signage standards.