DETERMINING FACTORS OF THE SUSTAINING COMPETITIVE ADVANTAGES OF ORGANIZATIONS USING THE VRIO MODEL – ON THE EXAMPLE OF THE NBFIS –

Authors

  • Tsoodol Lantuu Business School, NUM
  • Batdelger Nyamkhuu Business School, NUM

DOI:

https://doi.org/10.22353/jbai.2026120204

Keywords:

RBV, Physical capital, Human capital, Organizational capital, VRIO analysis

Abstract

Based on a VRIO analysis of the physical, human, and organizational resources of non-bank financial institutions listed on the Mongolian Stock Exchange, this study identifies the key strategic resources that foster a sustainable competitive advantage in the sector.

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Published

2026-07-28

How to Cite

Lantuu, T., & Nyamkhuu, B. (2026). DETERMINING FACTORS OF THE SUSTAINING COMPETITIVE ADVANTAGES OF ORGANIZATIONS USING THE VRIO MODEL – ON THE EXAMPLE OF THE NBFIS –. Journal of Business and Innovation (Бизнес & Инноваци), 12(2), 53–74. https://doi.org/10.22353/jbai.2026120204

Issue

Vol. 12 No. 2 (2026): Бизнес ба Инноваци

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.