DEVELOPING THE ACTORS’ ECONOMIC & VALUE INDEX (AEVI): A MULTIDIMENSIONAL ASSESSMENT OF CREATIVE LABOR AMONG MONGOLIAN THEATRE ACTORS

Abstract

The cultural and creative industries (CCI) are increasingly recognized as strategic drivers of economic growth, innovation, employment, and soft power. Yet prevailing approaches to valuing creative labor remain one-dimensional, privileging income, market success, or fame. This study develops and applies the Actors’ Economic & Value Index (AEVI), a composite, multidimensional framework for assessing the value of theatre actors in Mongolia. AEVI operationalizes five integrated dimensions-economic value (ECO), labor rights and conditions (LAB), intellectual property (IPR), social & cultural capital (SOC), and professional development (DEV)-using normalized indicators and equal weighting in line with composite-index methodology. Results show SOC exerts a disproportionate influence on overall AEVI, followed by ECO, while LAB and IPR are consistently weak, indicating contractual precarity and limited IP monetization. Correlation analysis indicates positive coupling between ECO and SOC, modest links between DEV and both ECO/SOC, and relative independence of IPR.