ЗАЛУУ СОНГОГЧДЫН УЛС ТӨРИЙН ҮЙЛ БАЙДАЛД НӨЛӨӨЛЖ БУЙ ЗАРИМ ХҮЧИН ЗҮЙЛС

Abstract

In our country, several studies have addressed the political behavior of voters and the factors influencing it. However, issues related to voter behavior during election campaigns and the factors affecting it remain underexplored, with limited research available. This highlights the need to examine theoretical perspectives on the topic. In Western countries, numerous studies and resources exist on voters' political behavior and its influencing factors. Among these, the earliest work is Edward Bernays' "Public Relations Today," published in 1945, which marked a significant milestone. This work included experimental findings on behavior within the field of social psychology.