УЛС ТӨРИЙН ЛИДЕРИЙН ИМИЖ БҮРДҮҮЛЭЛТИЙН ТЕХНОЛОГИ

Abstract

In this article, we will briefly explain the concepts of political leader's entourage, political leader's team, politician's self-concept, from candidate to political leader, political leader's leadership, and political leader image framing, which are continuations of the research topic. The process of forming a political leader's image in our country is still in its infancy. For example, new people, new movements, and parties are entering politics. The constant meticulous work of a politician and his team to improve the level of political culture and acquire the necessary knowledge for a person entering politics is of great importance not only for the society in which we live, the entire country, but also for the whole world. Even if the leader is late in some actions and makes mistakes, the strength of the image is preserved and supported. To work effectively on the image, a special methodology for diagnosing the candidate's image and expert assessment of the image of famous politicians is required. The information contained in some books and articles is based on the most innovative developments made by image makers.