ӨВӨР МОНГОЛЫН ӨДРИЙН СОНИНЫ WECHAT ПЛАТФОРМЫН МЭДЭЭЛЭЛ ДЭХ АГУУЛГАД ХИЙСЭН СУДАЛГАА (ГАРЧГИЙН ЖИШЭЭН ДЭЭР)

Abstract

WeChat is the most widely used social
media platform in China, and one of the
main information dissemination tools of the
government and the public sector. In this
sense, it has become an important area for
the integration of traditional media. So, the
traditional media, the WeChat public
platform, has also taken bold steps to
integrate with new media. We conducted a
study on 357 contents’ titles of Inner
Mongolian Daily News newspaper’s
Mongolian version, those were broadcast
ted on this platform over a period of 2
months, using sampling, content analysis,
methods. In this study, the content titles of
the WeChat public platform did not meet
the requirements of being concise as news
titles, and the sentences were mainly
narrative, which were weak in terms of
attention-grabbing.