Сэтгүүл зүй

Нийгмийн сүлжээний ноёрхол ба Монголын сэтгүүл зүйн сорилт

2026-05-14T07:09:29+08:00

"The expanding power of social media as an information source, combined with lagging media literacy among users, has produced significant structural challenges for Mongolian journalism. This imbalance has resulted in four interrelated challenges: political manipulation, market driven pressures, the vulnerability of media institutions, and the growing influence of individual communicators.
Politically motivated and profit oriented actors increasingly disseminate polarized and manipulative content aimed at shaping public opinion and diverting attention from key social issues. At the same time, influencers and social media platforms—through algorithmic governance and attention based market logic—have become powerful forces that further complicate the journalistic environment in Mongolia."

ОНМХ-ийн тухай постмодернизмын төсөөлөл ба интернэт сэтгүүл зүй

2026-05-14T07:30:39+08:00

In this article, the author examines how most of the ideas, assumptions, and assessments put forward by postmodernist theorists about mass media have become a reality with the active penetration of the Internet into social life and the development of online journalism, and have affected society in various ways (positively and negatively). The author discusses in detail how internet journalism has become an important means of communication and knowledge acquisition, independent of space and time factors. Moreover, it has become a swift, accessible, transparent, and pluralistic platform for obtaining any desired information in the virtual world, expanding the scope of common interests and playing a key role in the development of science and information society.

Бүтээл дэх дүрийн мерчендайзингийн зарим онцлог

2026-05-14T07:53:06+08:00

This article discusses the seeks to dissect the practice of character merchandising so as to find out its true meaning and scope. Character merchandising refers to the licensing of characters, such as words, names, titles, symbols, designs, fictional characters, college insignia, logos of sports teams, etc., for use in association with products or services. Although character merchandising is developing at a certain level in our country, there is still a need for further improvement.

Олон улсын мэдээллийн орон зайд БНХАУ-ын оролцоо, нөлөөлөлд хийсэн ажиглалт

2026-05-14T08:01:05+08:00

This article analyzes the activities of the PRC media in the international arena. In recent years, the PRC has paid great attention to the media sector and is expanding the activities of television channels targeting foreign audiences. CGTN is the state television broadcaster of the PRC and broadcasts around the clock in English, Russian, French, Spanish, and Arabic. This television channel's website has a Mongolian version, where 18–22 new news items are published daily. The information policy is clearly manifested on the Mongolian version of the CGTN television channel's website. The author concludes that the CGTN television channel plays a key role in shaping the PRC's image.

Хиймэл оюун ухааныг хэвлэлийн мэдээ бэлтгэхэд ашиглах боломж

2026-05-14T08:07:20+08:00

"In contemporary society, artificial intelligence (AI) has become an integral part of everyday practice across multiple sectors. Intelligent applications such as ChatGPT, Gemini, DeepSeek, Grok-3, and Claude are increasingly used for a wide range of purposes, including answering questions, generating images, producing video and audio content, and processing textual materials. This rapid technological development has also had a significant impact on the field of journalism, where AI-based chatbots are increasingly employed in the production of diverse media content.
In particular, the use of artificial intelligence in the creation of newspaper short news items has drawn growing scholarly attention, especially regarding its potential advantages and limitations. One of the core characteristics of AI is its capacity to generate large volumes of repetitive and standardized content efficiently. Newspaper short news, which typically follows a fixed structure and standardized formulation, aligns closely with this capability.
Short news items are characterized by concise content, a formulaic structure, and a strong focus on factual information. Due to their repetitive and pattern-based nature, they are especially suitable for automated content generation using artificial intelligence technologies. Compared to other genres of journalistic writing, short news offers greater feasibility for AI-assisted or AI-generated production with reduced human intervention.
Therefore, this study focuses specifically on newspaper short news as a genre of journalistic writing and aims to examine the possibilities of using artificial intelligence in its production, as well as to analyze the potential benefits, limitations, and implications of AI-generated content for professional journalism."

Монголын нийтлэлчдийн аян замын тэмдэглэл дэх БНХАУ-ын имиж

2026-05-14T08:14:24+08:00

This study examines the image of China represented in Mongolian travel narratives published in print and online media between 1992 and 2024. Using content analysis, sentiment analysis, and the 4D nation image model, 95 travel articles were analyzed. The findings indicate that China’s image is primarily constructed through functional and aesthetic dimensions, while normative and political values are underrepresented. The study reveals a noticeable gap between China’s self-defined national image and the image conveyed by Mongolian journalists.

Өгүүлэхүйн энтимемийг радиогийн нэвтрүүлэгчийн ур чадварт ашиглах онцлог

2026-05-14T08:19:33+08:00

The article discusses the radio enthymeme and impact on the skills of anchors. An enthymeme is an argument, or chain of argumentation, with one or more missing premises or conclusions. Radio anchors use enthymemes regularly and randomly: social common sense, ethics, and professional reputation.

Монголын үндэсний телевизийн спортын сувгийн хөтөлбөрт спортын төрлүүдийн эзлэх хувь, харьцуулсан судалгаа (БНХАУ)

2026-05-14T08:26:00+08:00

This study compares the distribution of sports content on Mongolia’s MNB Sport channel and China’s CCTV-5 over a 14-day period. The results show that CCTV-5 focuses mainly on football and basketball, reflecting China’s major leagues and international competitions. In contrast, MNB Sport presents a more diverse mix, emphasizing judo, wrestling, and traditional Mongolian sports alongside global events. Overall, the differences in coverage are influenced by national interests, seasonal factors, major tournaments, and broadcasting policies.

Алгоритмын давамгайлал ба мэдээллийн орчны өөрчлөлт

2026-05-14T08:47:22+08:00

"The rapid expansion and development of digital platforms and algorithmic systems are fundamentally transforming the processes through which public opinion is formed and disseminated in contemporary society. Embedded within social media platforms, search engines, and news recommendation algorithms, these systems have evolved into mechanisms that determine the visibility, ranking, and distribution of information, thereby exerting a dominant influence over the public information sphere.

This study is a meta-analysis of previous research examining the relationship between algorithmic systems and the formation of public opinion. It synthesizes and evaluates findings from studies systematically selected from major academic and research databases. The study integrates empirical research demonstrating how algorithmic distribution, personalization-based filtering, and engagement-driven ranking mechanisms influence users’ information environments and the processes through which collective public opinion is shaped."

Гурван телевизийн гурван цаг давсан ярилцлагад хийсэн шүүмж

2026-05-14T08:54:25+08:00

"This study evaluates the content, structural frameworks, and journalistic integrity of three high-profile political television interviews broadcast in Mongolia and Russia. Specifically, the research looks at MNB’s live Q&A with Prime Minister G. Zandanshatar, the Russian Central TV annual press-conference-style feature with President V. Putin, and NTV Mongolia’s “Lkhagva’s Review” featuring former Prime Minister L. Oyun-Erdene.
While all three broadcasts exceeded 180 minutes-representing a massive commitment of airtime-their actual value to the public varied significantly. This analysis evaluates the cases by considering the viewpoints of the guests, the accuracy of the information, and the presence of different viewpoints. In addition, the paper analyzes the technical aspects of each program, focusing on the logical flow of the stories, the interview techniques used by the moderators, and their adherence to professional ethical standards.
The findings reveal a distinct gap in quality. Both the MNB and Russian Central TV broadcasts demonstrated a commitment to pluralism and constructive journalism, supported by structured participation and evidence-based discourse. In contrast, the NTV Mongolia interview, despite its unprecedented six-hour duration, suffered from a lack of diverse voices and a tendency toward repetitive, unsupported claims. Ultimately, this points to the growing risk of access journalism, where professional rigor is sacrificed for elite proximity. The study concludes that while the long-form interview remains a cornerstone of political accountability, its success depends on a foundation of logical inquiry and professional responsibility."

Хоёр “ухаан”-ы уулзвар: хиймэл оюуны хэрэглээ ба сэтгүүлч мэргэжлийн дасан зохицол

2026-05-14T09:02:35+08:00

"This study synthesizes findings from six independent studies to examine how Generative Artificial Intelligence (GAI) is reshaping professional journalism. While the intersection of journalism and technology has attracted growing scholarly attention, research remains limited in addressing GAI's implications for professional legitimacy, boundary work, and ethical accountability within newsrooms.
This article pursues three primary objectives: to identify practical applications of GAI tools in newsroom settings; to investigate how journalists define and defend their professional identity amid rapid GAI development; and to determine the ethical frameworks, responsible use standards, and institutional conditions governing GAI adoption in journalistic practice.
The findings reveal that GAI tools are increasingly integrated into newsroom workflows, yet their adoption is accompanied by significant professional tensions. Journalists actively engage in boundary work to distinguish their expertise from automated processes, asserting the irreplaceable value of human judgment, source relationships, and ethical reasoning. At the institutional level, the study identifies a gap between the pace of GAI deployment and the development of coherent editorial policies and accountability structures.
This synthesis contributes to emerging scholarly discourse on AI and journalism by highlighting the need for robust professional guidelines, transparent ethical standards, and institutional frameworks that support responsible GAI use. The study underscores that the future of journalism in the age of generative AI depends not only on technological adaptation but on the deliberate preservation of professional values and public trust.

“Шинэ сэргэлтийн бодлого”–ын хэрэгжилтийг онмх-ээр мэдээлсэн нь

2026-05-14T09:07:31+08:00

This study examines how Mongolia’s mid-term development policy, the “New Revitalization Policy,” and the activities of the Government - particularly those of Prime Minister L. Oyun-Erdene - are communicated to the public through the lens of political communication theory. The New Revitalization Policy aims to mitigate the economic impacts of the COVID-19 pandemic and to support the effective implementation of the long-term development strategy, “Vision 2050,” by promoting recovery across six key sectors. Rather than assessing the policy’s implementation, performance, or outcomes, this research focuses on analyzing the forms and channels through which information related to the policy and the Prime Minister’s activities are conveyed to the public. The study seeks to interpret governmental communication strategies and public messaging within the theoretical and methodological framework of political communication.

ӨМӨЗО-ы “Одон” телевиз болон Монгол Улсын МҮОНТ-ийн мэдээллийн хөтөлбөрийн агуулгын судалгаа

2026-05-14T09:18:02+08:00

The Mongolian National Broadcaster (MNB) plays a central role in Mongolia’s media, offering nationwide and international news with professional production and public-interest content. Its strengths include wide coverage and official sources, while weaknesses involve state ownership and limited dissenting perspectives. In contrast, NM TV emphasizes state policy implementation and presents predominantly positive content. Although both share linguistic and cultural traditions, they differ in political orientation, objectives, and content style, providing audiences with distinct perspectives and varying informational diversity.

AI-д суурилсан синтетик мэдээлэл ба улс төрийн коммуникаци

2026-05-14T09:23:04+08:00

This review article examines the impact of AI-based synthetic media, particularly deepfake technology, on political communication. The study explores theoretical frameworks, including agenda-setting, framing, and priming, in the context of algorithm-driven media environments. It also analyzes the mechanisms of information manipulation enabled by synthetic media and reviews the current legal framework in Mongolia. The findings indicate that synthetic media significantly transforms information ecosystems by increasing the realism, speed, and reach of manipulated content. While existing legal frameworks partially address related issues, they do not adequately cover the specific characteristics of AI-generated content. The study highlights the need for updated regulatory approaches, including content labeling, platform accountability, and policy reforms tailored to emerging technologies.

Монгол Улсын цахим орчинд хуурмаг олон нийт үүсгэх аргын илрэл

2026-05-14T09:29:00+08:00

The rapid expansion of social media and digital communication platforms has increased the capacity to influence public opinion and shape information flows within online environments. In this context, astroturfing, defined as the artificial creation of grassroots public support, has emerged as an important issue in digital politics and information manipulation studies. This study examines the manifestations and characteristics of astroturfing in Mongolia’s digital environment through four case studies representing state institutions, government organizations, political actors, and media platforms. Using content analysis and non-participant observation methods, the research identifies several common indicators of astroturfing, including repetitive information dissemination by a limited number of accounts, coordinated sharing activities, repeated positive and negative narratives, and geographically targeted distribution patterns. The findings suggest that such coordinated digital activities may influence public perception, manipulate online discussions, and create artificial impressions of public support or opposition. The study highlights the growing importance of media literacy and the need to improve the public’s ability to recognize organized information manipulation in digital environments.

“Нууц товчоо”-г нухацтай судалсан бүтээл

2026-05-14T08:31:37+08:00

This review evaluates journalistic researcher Dr. M. Naranchimeg's monograph entitled “The Secret History of the Mongols” (an analysis of the recording methods and forms of “The Secret History of the Mongols” based on the theoretical concept of journalism), discussing its achievements and some shortcomings in detail. On the basis of these assessments, the review concludes that the author approached the chosen topic from various angles in a creative manner, thoroughly researched the subject, made a clear contribution by studying the “The Secret History of the Mongols” in connection with other social sciences.

Нэвтэрхий толь бүтээнэ гэдэг нэг насны хөдөлмөр

2026-05-14T08:38:04+08:00

This article introduces the newly published Encyclopedia of Mongolian Journalism authored by renowned journalism professor Lombo Norovsuren, Professor and one of the most influential figures in Mongolian media studies. Over the course of his academic career, Dr. Norovsuren has published 64 books, authored 67 scholarly articles, presented 35 academic papers, and reviewed and edited 51 works by other authors, making a significant contribution to the development of journalism research in Mongolia. A landmark achievement in his scholarly legacy is the publication of the 21-volume series Journalism in 2019, which set a national record as the largest multi-volume academic work produced within a single scientific discipline in Mongolia. The newly released encyclopedia represents a comprehensive synthesis of Mongolian journalism’s history, theory, key concepts, institutions, and practitioners, and constitutes an important reference work for researchers, educators, students, and media professionals.