Сэтгүүл зүй

ЦАХИМ ОРЧИНД ХУУРАМЧ МЭДЭЭЛЛИЙН ТАРХАЛТЫГ ХЯЗГААРЛАХ БОЛОМЖ

Г.Мэндхүү — 2025-12-31

In this article, the author discussed the possibility of limiting the spread of false information in the digital environment. The digital environment becoming a part of humanity’s everyday use has created many advantages. At the same time, negative phenomena are also emerging, one of which is false information. Many countries around the world are focusing their attention on limiting the spread of false information. The author concluded that it is important to study the methods used by countries with diff ering political systems, economic situations, technological developments, and press freedom to limit the spread of false information, and to seek a suitable alternative for the specifi c circumstances of Mongolia.

МОНГОЛ ДАХЬ УЛС ТӨРИЙН МЭДЭЭЛЛИЙН МАНИПУЛЯЦИ: МЕТА ТӨЛБӨРТЭЙ СУРТАЛЧИЛГААНЫ САНГИЙН ӨГӨГДӨЛД СУУРИЛСАН ШИНЖИЛГЭЭ

Д.Идэржаргал — 2025-12-31

This article presents the fi ndings of a study examining how media manipulation is being implemented within Mongolia’s political information environment, based on open data from Meta’s Ad Library on paid political advertising. Within the scope of the study, the historical development of media manipulation theory and contemporary trends are synthesized, and five key criteria are developed focusing on digital platform algorithms, the attention economy, and emotion-based mechanisms of influence.
The empirical analysis covers data from 842 political advertisements distributed in Mongolia between September 1 and November 15, 2025, as well as data from 63 Facebook pages. As a case study, the research focuses on the political confl ict between D.Amarbaysgalan and G. Zandanshatar within the Mongolian People’s Party (MPP). The results of quantitative and content analysis indicate the prevalence of highly funded and organized dissemination, astroturfing, agenda-setting/framing practices, and narratives grounded in fear and anger. In alignment with platform algorithms, emotionally driven content was delivered to the public more intensively than policy-oriented information. The study demonstrates that algorithm-based, systematic media manipulation is being practically implemented within Mongolia’s information environment and emphasizes the importance of enhancing research-based understanding and increasing public awareness of such influence.
[1] The academic article “Political Manipulation” written in 1998 by researcher E.Munkhtsetseg is assumed—based on my search—to be the earliest work on this topic.

ТЕЛЕВИЗИЙН УРАН САЙХНЫ КИНОНЫ ҮЗЭЛ САНАА, ДҮРСЛЭЛ ҮЗЭГЧИЙН СЭТГЭЛ ЗҮЙ, НИЙГМИЙН ҮНЭТ ЗҮЙЛД НӨЛӨӨЛӨХ НЬ

Л.Ариун — 2025-12-31

Due to ideological infl uence, the unique characteristics and traditions of Mongolian national culture have been eroded, weakening people’s belief in their own cultural values. This has led to the spread of attitudes that idealize foreign cultures, the alteration and replacement of the national language and script, and the loss of many cultural elements associated with them—resulting in signifi cant negative impacts. Cultural, educational, and media organizations need to work together to eliminate the influence of this ideology, revive traditional culture, accurately communicate and promote the core values of Buddhism, and cultivate ethics and culture—especially through spoken and written language. It is also necessary to restore the language and heritage, create books and content, and integrate all of this into policies and programs. To achieve these goals, cooperation among religious institutions, cultural organizations, youth, schools, and scholars of art and culture is essential.

ӨДӨР ТУТМЫН СОНИНЫ МЭДЭЭНИЙ ЭХ СУРВАЛЖИЙН ШИНЖИЛГЭЭ

Er, Dengdalai (Эрдэнэдалай) — 2025-12-31

Research on information sources is an important issue in news and information analysis. Daily newspaper news is a type of news that requires high verifi cation by sources. However, news is still published without sources. Therefore, a study that covers daily newspaper news for a certain period of time and determines the actual situation is necessary. In this article, a sample of daily newspaper news was analyzed using content analysis to clarify the practical situation of newspaper news sources. Previous studies have aimed to solve theoretical-practical problems, but have not suffi ciently determined what the reality is. Most studies have deviated from the issue of pure journalistic information verifi cation by distinguishing between permanent and occasional sources, studying cultural groups, competitors, and their public relations. When studying the sources of daily newspapers, the sample was analyzed using the following coders: topic, short and detailed news, and news with and without sources. In terms of sources, the two Mongolian newspapers have high quality indicators, but there is a need to pay attention to the issue of short news stories and news that do not cite sources. While there is a growing trend in Chinese newspapers to report news with professional accountability, ideologically driven state news sources and news source networks have a strong negative impact. The results of the study show that while the responsibility to verify the source of news in daily newspapers is increasing, some problems such as this still exist.

ЦАХИМ ОРЧИН ДАХЬ ХУДАЛ МЭДЭЭЛЛИЙН ЗОХИЦУУЛАЛТ, ЧИГ ХАНДЛАГА

Б.Болормаа — 2025-12-31

The rapid development of Artifi cial Intelligence (AI) and algorithm-driven digital technologies has fundamentally reshaped the nature of false information, transforming it from a problem of misleading content into a systemic challenge embedded within digital information ecosystems. This study examines how AI-supported content generation, algorithmic curation, and platform-based content moderation shape the production, circulation, and societal impact of misinformation in contemporary digital environments. The analysis demonstrates that AI-generated and synthetic content, particularly deepfakes, poses serious risks to individual dignity, psychological security, and public trust. Beyond individual-level harm, the large-scale dissemination of false information undermines democratic processes by distorting public deliberation, weakening rational discourse, and encouraging emotionally driven, fact-independent political decision-making. In this sense, false information constitutes not only a media ethics concern, but also a human security and democratic governance challenge. Through a comparative review of international regulatory frameworks, including Germany’s NetzDG, the EU Digital Services Act, and Singapore’s POFMA, the study identifi es a global shift toward recognizing digital platforms as active intermediaries, emphasizing transparency, risk assessment, and platform accountability. The paper analyzes Mongolia’s regulatory responses, noting limitations, particularly the absence of independent risk assessment, and concludes that eff ective governance requires a risk-based approach balancing harm prevention with fundamental rights.

МҮОНР-ИЙН МЭДЭЭ, СУРВАЛЖИЛГЫН СЭДЭВ, ЭХ СУРВАЛЖИД ХИЙСЭН АЖИГЛАЛТ

Б.Цэвэлмаа — 2025-12-31

The article discusses the analysis public radio news program. When the above research indicators are combined, public radio news and reports fully meet the requirements for radio journalism in terms of genre, number, time scale, and source level. However, the limited content and subject matter indicate that journalists lack opportunities to work in the local area. This depends on many factors, including human resources and funding.

БНХАУ-ЫН МОНГОЛ ХЭЛНИЙ ШИНЭ МЕДИАГИЙН ХЭРЭГЛЭГЧДИЙН СУДАЛГАА

Ү Тианбао (Wu Tianbao) — 2025-12-31

This paper discussed and analyzes the psychological, behavioral and linguistic characteristics of recipients from the perspective of new media, classifi es the types of recipients, reveals their typical characteristics, and comprehensively and systematically presents the overall picture of Inner Mongolian new media recipients. The study suggests that Mongolian new media audiences can be divided into three types: active creators, passive recipients, and entertainment-oriented people. Mongolian new media recipients have high cultural confi dence and high media literacy. Mongolian new media platforms are characterized by mobility, diversity, flexibility, and fragmentation.

Б.ГАЛААРИДЫН СЭТГҮҮЛ ЗҮЙН БҮТЭЭЛИЙН ТОЙМ, СУДАЛГАА

Байгаль — 2025-12-31

Ph.D. B.Galaarid, a professional journalist and researcher, is among those who have actively contributed to the development of journalism studies in Mongolia. Beginning his career at a local newspaper and later serving as President of the Mongolian Journalists’ Union, he has published extensively in both national and regional print media. Based on the materials collected to date, this study aims to review and analyze his works, which may be grouped into fi ve categories: journalistic writing, scholarly research, literary works, translations, and edited publications. His 111 journalistic texts may also be classifi ed thematically into cognitive and educational pieces, human-interest writing, environmental and ecological works, political and social issue–based articles, and travel reports. These texts encompass a wide range of journalistic genres, including reportage, interviews, feature articles, profi les, editorials, criticism, and journalistic essays hroughout these writings, Galaarid demonstrates a consistent worldview grounded in attachment to his homeland, nature, and national identity. His works are further characterized by concise and expressive titles, vivid descriptive imagery, and a writing style that is clear, straightforward, and accessible.

Редакцын зөвлөл

Iderjargal Dashdondog — 2026-01-21

МОНГОЛД ГЭРЭЛ ЗУРГИЙН АЛБА ҮҮСЭЖ СЭТГҮҮЛ ЗҮЙН ХҮЧИРХЭГ ХҮЧИН ЗҮЙЛ, БИЕ ДААСАН УРЛАГ БОЛЖ ХӨГЖИЖ ТӨЛӨВШСӨН НЬ

Т.Баасансүрэн — 2025-12-31

This article provides a concise historical overview of the emergence and development of Mongolia’s photography service over roughly ninety years, tracing its roots from the early twentieth century—when only a few Mongolian photographers and foreign scholars documented everyday life—through the post-1921 period in which the state and ruling party recognized photography as a vital tool for documenting and promoting the new society, invited Soviet specialists, and, through key decisions such as the 1935 resolution, established fi lm and photography institutions in parallel.
It shows how consistent policies to open studios nationwide, train photo correspondents, organize exhibitions, and supply newspapers with high-quality images led to the institutionalization of photography within the press, how the 1950s–1980s saw the consolidation of a State Photography Offi ce with laboratories, archives, international agency links, and a vast historical collection, and how the democratic transition expanded the fi eld through private agencies, professional associations, specialized publications, and competitions, concluding that photography has both preserved Mongolia’s living history and become an irreplaceable force.

МОНГОЛЫН КАЗАХ РАДИОГИЙН ҮҮСЭЛ, ХӨГЖИЛ, ТӨЛӨВШЛИЙН АСУУДАЛД

Р.Ш.Нуриден — 2025-12-31

Kazakhs living in Mongolia have their own press, radio, and television program. Mass media for Kazakhs living outside their national environment serve not only for propaganda, but also to answer questions about how they preserved, changed, and developed their language, religion, history, literature, and culture. Bayan-Ulgiy regional radio occupies a special place among them. This year marks the 60th anniversary of the start of broadcasting of this radio. Studying Mongolian and Kazakh radio journalism, over the years I have developed my own experience, which has become a model of regional autonomous broadcasting. The purpose of this scientifi c article is to analyze the history and main stages of the development of Bayan-Ulgiy radio, through an overview of the history of Mongolian radio broadcasts that appeared in the second half of the 1930s, as an integral part of it. It is also necessary to prove that radio is one of the key mass media that continues to maintain cultural ties, promoting the Kazakh language and literature, history, the unity of the nation, their indigenous origin, in the state in which they live.

ШИНЭ МОНГОЛЫН СЭТГҮҮЛ ЗҮЙН ХӨГЖИЛД С.ОЮУНЫ ОРУУЛСАН ХУВЬ НЭМЭР

Т.Баасансүрэн — 2025-12-31

This article examines the contribution of journalist S. Oyun—Honored Cultural Worker of Mongolia and State Prize laureate—to the development of modern Mongolian journalism. It highlights the eff ectiveness and social impact of her work and its role in strengthening journalism’s civic function. The study focuses on her major genres, including analytical articles on pressing social issues, portrait essays, and interviews. Through these forms, Oyun raised urgent public problems, encouraged debate, and promoted responsibility in journalism. The fi ndings suggest that her writings infl uenced public awareness and advanced professional practice, making her an important fi gure in Mongolia’s journalistic modernization.

ОЛОН УЛСЫН “ЭРХ ЧӨЛӨӨ” РАДИО СТАНЦЫН “ТУРКСТАН”-Ы РЕДАКЦ БА ЦАГААЧ СЭТГҮҮЛЧИД

Р.Ш.Нуриден — 2025-12-31

During the 1,418-day World War II, which involved 60 countries and 120 million people, more than 1,366,000 people from Kazakhstan were drafted into the Soviet armed forces in connection with the mobilization carried out throughout the Soviet Union. Most of them died due to lack of preparation for war, fell into the hands of the Germans and became prisoners of war. Nazi Germany used the surviving prisoners of war for its own purposes and created legions. One of them was the Turkestan Legion. This committee also included young writers and poets who were prisoners of war and fell into the hands of Nazi Germany, and since the road to return to their homeland was closed, they became forced emigrants. Most of the second wave of emigrants settled in Germany (primarily in Munich, where there were many emigrant organizations) and America. Thus, the emigration that arose after World War II was replenished with prisoners. In addition, during those diffi cult times of World War II, writers and poets wrote valuable works, published newspapers and magazines for their publication, and worked on the radio. Although the war is over and 80 years have passed since Victory Day, this topic has still not been suffi ciently studied. The article tells about the emigrants who worked for Radio Liberty, and analyzes and studies their work.

ОРЧИН ҮЕИЙН МАСС-МЕДИА: МЭДЭЭНИЙ ҮР НӨЛӨӨГ ДЭЭШЛҮҮЛЭХ БОЛОМЖ, ШААРДЛАГА

М.Зулькафиль — 2025-12-31

This article discusses innovative trends in modern media news and factors that help enhance the eff ectiveness of news. It argues that the eff ectiveness of news depends on the extent to which the subject chosen by the journalist meets the primary and secondary characteristics of an important event. The author identifi es the following as the primary characteristics of news: having a protagonist, having a form of tension or confl ict, containing action, novel and timely, and not conforming to generally accepted norms; whereas the secondary characteristics include not humiliating anyone, credible and able to inspire confi dence, clear and concise, and the consequences of the event have the potential to infl uence the recipients.

НЭВТРҮҮЛГИЙН ЗОХИОЛЫН АГУУЛГА, ХЭЛБЭР, ХИЙЦИЙН НЭГДЭЛ БУЮУ ТУУРВИЛ ЗҮЙН ОНЦЛОГ

Т.Өнөрсайхан — 2025-12-31

The article discusses the tv show’s screenplay and narrative features according to Chatman’s structuralist model of narrative text. The combination of content, format and genre of a tv show’s script is not only a journalistic activity that creates information with meaning, but also a professional work that, in a broad sense, creates a way to understand people, society at an operational level.

ПОДКАСТ ИРГЭНИЙ СЭТГҮҮЛ ЗҮЙН ШИНЭ ХАНДЛАГА БОЛОХ НЬ

Д.Сандагсүрэн — 2025-12-31

Citizen journalism has been developing through digital platforms such as Facebook, WhatsApp, Instagram, TikTok, UB Info, and YouTube, where citizens actively engage in both receiving and disseminating information. This trend signifi cantly enhances public participation in citizen journalism and serves as an important mechanism for individuals to express their views, make their voices heard, and contribute to the dissemination of information within society. In the contemporary digital era, members of Generation Z have increasingly adopted diverse means of communication such as reels, blogs, posts, and podcasts to both disseminate and consume information. These platforms enable individuals to express their personal opinions and share innovative and insightful content with broader audiences. This paper specifically focuses on podcasts as a form of audio and video communication. It aims to examine the underlying factors contributing to the growing prominence of podcasts as a major medium for information dissemination in today’s social media landscape. Furthermore, the study seeks to identify the distinctive characteristics of podcasts and to analyze their strengths and limitations as a tool for modern communication.

УУР АМЬСГАЛЫН ӨӨРЧЛӨЛТИЙН ТАЛААР ОЛОН НИЙТИЙН САНАА БОДЛЫГ БҮРДҮҮЛЭХЭД ЭРСДЭЛИЙН ХАРИЛЦАА, ЭРХ ЗҮЙН УХАМСРЫН АСУУДАЛ ЧУХАЛ БОЛОХ НЬ

Т.Энхтуяа — 2025-12-31

This study explores the formation of public opinion on climate change through the lenses of media infl uence, risk communication, and legal consciousness. Drawing on the theoretical frameworks of Lippmann, Habermas, Noelle-Neumann, Covello, and Slovic, the paper argues that public perception of climate issues is mediated by information framing, trust, and social participation. Effective communication and media literacy can enhance citizens’ engagement and support the implementation of environmental policies in Mongolia.

ТЕЛЕВИЗИЙН ХӨРӨГ НЭВТРҮҮЛЭГ БҮТЭЭХЭД ТУЛГАМДАЖ БУЙ АСУУДЛУУД, ШИЙДВЭРЛЭХ АРГА ЗАМ

С.Бэлгүүнзаяа — 2025-12-31

This study examines the creative competencies of Mongolian television portrait program producers, the challenges they encounter during the production process, and emerging developmental trends in the fi eld. Conducted in November 2024 with 47 professionals primarily engaged in documentary production, the research explores their professional experience, creative methods, technological use, educational background, and the organizational and regulatory environment of the media sector. Using a mixed-methods design that integrates surveys and questionnaires, the study identifi es key obstacles affecting production quality, evaluates the creative and technical skill levels of producers, and highlights opportunities for strengthening professional development and improving television portrait program production.