ХИЙМЭЛ ОЮУНААР БҮТЭЭСЭН СИНТЕТИК МЭДЭЭЛЭЛ ОЛОН НИЙТИЙН ИТГЭЛД НӨЛӨӨЛӨХ НЬ

Abstract

Deepfake technology, a type of
artificial intelligence, was selected and
studied in this study. Deepfake technology
can affect public trust and divide society by
creating videos and photos of politicians
doing things they have never done or
saying things they have never said.
Therefore, we set out to explore the
technology industry's scope, legal
framework, real-life cases, and public
perceptions and opinions. A survey of 157
participants aged 18-54+ used random
probability sampling to determine public
perceptions. We also analyzed legal
regulations and documented cases of
deepfake technology being used for
political purposes. The survey result show 
a gap in public knowledge: 69% of
respondents have never heard of deepfake
technology before, and more than a third
say they are not confident in their ability to
distinguish between real and fake content.
In addition, content analysis of leading
news sites such as gogo.mn, news.mn,
and ikon.mn shows that the sites are not
able to adequately spread information
about deepfake technology. In addition, the
analysis of the content of leading news
sites such as gogo.mn, news.mn, and
ikon.mn showed that the sites are not able
to spread enough information about
deepfake technology and perform their role
of informing others of journalism. These
results highlight the urgent need to improve
public education about deepfake
technology and involve the media more
actively in addressing the issue. This study
highlights the importance of regulatory
frameworks, media literacy, and political
ethics to maintain public trust in the face of
evolving digital threats.