ТЕЛЕВИЗИЙН ЗАР СУРТАЛЧИЛГААГ БОЛОВСРОНГУЙ БОЛГОХ ЗАРИМ АСУУДАЛ

Abstract

In this article (“Aspects of Television advertisement”) characteristics and types of television advertisement being braodcast by commercial television stations and channels in Mongolia, and how the increasing frequency of TV Advertisement is interrupting viewers and affecting audience negatively, as well as the ethics and truth in TV advertising are discus-sed. Also, optimal frequency and pricing of TV advertising in Mongolia are introduced.