МОНГОЛ УЛСЫН ЕРӨНХИЙЛӨГЧИД НЭР ДЭВШИГЧДИЙН ИМИЖ ТӨЛӨВШИЛ

Abstract

Candidate images are important to the study presidential elections for many reasons. Foremost is the simple fact that voters respond more to their perceptions than to objective realities about campaigns and candidates. In other words, candidate images mediate political messages and voter thoughts about those messages. Political behaviors, such as voting, are done in relation to political images. Candidate images cannot be taken for granted and that the electorate forms images that are based on perceptions, attitudes, and emotions.

The sixth presidential election of Mongolia took place on June, 2013, since the first election held in 1993, four citizens of Mongolia have served as the President to date. These dignitaries are P.Ochirbat (was elected June 06, 1993), N.Bagabandi (June 20, 1997, re-elected June 06, 2001), N.Enkh-bayar (June 24, 2005) and Ts.Enkhbayar (June 18, 2009, re-elected June 26, 2013).

According to the Constitution of Mongolia, The President shall be the Head of State and embodiment of the unity of the Mongolian people. An indigenous citizen of Mongolia, who has attained the age of forty-five years and has permanently resided as a minimum for the last five years in Mongolia shall be eligible for election to the post of President for a term of four years.