АРИЛЖААНЫ ТЕЛЕВИЗҮҮДИЙН НЭВТРҮҮЛГИЙН СҮЛЖЭЭНИЙ ОНЦЛОГ, ТУЛГАМДСАН АСУУДАЛ

Abstract

The article discusses the analysis of Mongolian broadcast programming. Program-ming is both a skill and an art. The primary goal in programming advertiser-supported media is to maximize the size of an audience targeted by advertisers. The only way to accomplish this goal is to satisfy the needs and wants of that audience, what ever they are today and tomorrow. Compared to other countries, television is now at the developing stage in Mongolia. Broadcast programming issues are not commonly reviewed and studied in the recent years, therefore further research studies required to be done in this field.