ТЕЛЕВИЗИЙН ӨМЧИЙН ОНЦЛОГТ ТУЛГУУРЛАСАН САНХҮҮЖИЛТИЙН ЗАРИМ ХЭЛБЭР
Keywords:
арилжааны телевиз, санхүүжилт, контент, синдикат хөтөл бөр, медиа франчайзинг, зар суртал чилгаа, үзэгчAbstract
This paper presents financial problems of
commercial televisions of Mongolia. The
foundation of the first ever independent
televisions in Mongolia formed the very
television system in its wide sense. The
present Mongolia’s situation took place in
some European countries in the 1980s and
USA in the 1950s. The media industry which
was closed before has turned and attractive
field of interests for business people and
political forces. The excessive supply that
exceeds demands has led to a crisis.
Therefore, a state regulation is indispensable
to cope the challenges televisions face and
help the media industry to enter the right way
of development.
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