ОЛОН УЛСЫН РЕКЛАМ БА ДЭЛХИЙ НИЙТИЙН ХЭРЭГЛЭГЧДИЙН СОЁЛ

Abstract

As we enter the twenty-first century, we
are finding that the distance between cultures
is shrinking at an incredible rate. Two of the
major forces shaping these changes are
globalization and advertising. In this article
we examine the history of the globalization of
American advertising agencies, define the
linkages between advertising and the
homogenization of worldwide cultures, and
describe how the regulation of advertising in
many parts of the world has developed,
largely in response to globalization. The
spread of advertising throughout the wold has
had a major impact on global culture.
Theorists have noted that globalization has
caused the distance between cultures to
shrink. Successful global advertising agencies in the future will those that
encourage their creative staffs and research
department to study local cultures and to
devise advertising styles that appeal to the
universal consumption needs and the unique
cultural differences of different people around
the world.