АРИЛЖААНЫ ТЕЛЕВИЗҮҮДИЙН ХӨГЖЛИЙН ЧИГ ХАНДЛАГА
Keywords:
арилжааны телевиз, бүтээл, теле бирж, синдикат, инфо мершиал, инфотейнмент, эдүтейнментAbstract
This paper presents modernity of
Mongolian televisions. The large number of
televisions which share advertisement market
creates conditions and demands to focus on
quality and choice of products in order to win
the competition in compliance with market
law. Televisions have got to make overseas
syndicate programs by adjusting to domestic
specific conditions with a view to make them
more interesting for their viewers. This has a
good side for creating product competition.
Televisions are faced with a necessity to
raise awareness of professional skill, ethics
and social responsibility and implement
multilateral policy and activities in order to
improve the sector legal and economic
environment taking into consideration ever
changing social tendencies, attitude of
viewers and information technologies
specifics.
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