СЭТГҮҮЛ ЗҮЙН МӨН ЧАНАР БА ТАНИН МЭДҮҮЛЭХ БОЛОМЖИЙН ХАРИЛЦАН ХАМААРЛЫН АСУУДАЛД

Abstract

The purpose of this article is to
address the relationship between the
nature of journalism and awareness
raising opportunities based on empirical
and theoretical research of Mongolian
journalism. Using concrete examples, the
author explains the reasons for the weak
role of Mongolian media in raising public
awareness, specifically pointing to the
insufficient knowledge of media publishers
and journalists about the nature of
journalism and its social responsibility as
well as their underestimation of
journalism’s opportunity to raise
awareness. The author also explains in
detail the epistemological knowledge of
journalism, which is important for
improving the awareness raising
opportunity of journalism, and sheds light
on the classification, importance, and the
existing gaps of knowledge.