1997 ОНЫ ЕРӨНХИЙЛӨГЧИЙН СОНГУУЛЬД ХИЙСЭН ДҮН ШИНЖИЛГЭЭ

Abstract

This article discusses public relations’
features of each three candidates for the
presidential election of Mongolia in 1997.
During The Democratic Union Coalition
proved that a party without unity could not win
the 1997 presidential election. Just a year ago,
the MPRP and its chairman, N.Bagabandi, lost
the 1996 parliamentary elections due to poor
performance. However, the fact that the same
team won the presidential election a year later
shows how important building the people's
trust through PR. The public relied on a
trustworthy and serious MPRP representative.
At that time, newspapers and television were
the main sources of information and
advertising.