НИЙГМИЙН СҮЛЖЭЭНИЙ АЛГОРИТМ БА ӨСВӨР НАСНЫХАНД ЧИГЛЭСЭН СУРТАЛЧИЛГААНЫ ЁС ЗҮЙН АСУУДЛУУД

Abstract

Social networking platforms have
become an integral part of the daily lives of
adolescents, serving as spaces for
communication, information sharing, and
self-expression. These platforms employ
content shown to users, including targeted
advertising. The intersection of social
networking algorithms and advertising raises
significant ethical concerns, especially when
it comes to advertising aimed at adolescents.
This article explores the ethical implications
of social networking algorithms in the context
of adolescent-oriented advertising.
This study examines the ethical and
legal dimensions of adolescent-oriented
advertising on social networking platforms. It
delves into the specific methods used by
algorithms to identify and target adolescents,
often exploiting their interests, behaviors,
and preferences.
The ethical concerns surrounding
social networking algorithms and
































adolescent-oriented advertising necessitate
a comprehensive examination of current
practices and a reevaluation of industry
standards. This article underscores the need
for ongoing research and dialogue among
scholars, policymakers, and technology
companies to ensure that the interests and
well-being of adolescents are prioritized in
the ever-evolving landscape of social
networking and digital advertising.