Монголын нийтлэлчдийн аян замын тэмдэглэл дэх БНХАУ-ын имиж

Abstract

This study examines the image of China represented in Mongolian travel narratives published in print and online media between 1992 and 2024. Using content analysis, sentiment analysis, and the 4D nation image model, 95 travel articles were analyzed. The findings indicate that China’s image is primarily constructed through functional and aesthetic dimensions, while normative and political values are underrepresented. The study reveals a noticeable gap between China’s self-defined national image and the image conveyed by Mongolian journalists.