Бүтээл дэх дүрийн мерчендайзингийн зарим онцлог

Abstract

This article discusses the seeks to dissect the practice of character merchandising so as to find out its true meaning and scope. Character merchandising refers to the licensing of characters, such as words, names, titles, symbols, designs, fictional characters, college insignia, logos of sports teams, etc., for use in association with products or services. Although character merchandising is developing at a certain level in our country, there is still a need for further improvement.