БНХАУ-ЫН МОНГОЛ ХЭЛНИЙ ШИНЭ МЕДИАГИЙН ХЭРЭГЛЭГЧДИЙН СУДАЛГАА

Abstract

This paper discussed and analyzes the psychological, behavioral and linguistic characteristics of recipients from the perspective of new media, classifi es the types of recipients, reveals their typical characteristics, and comprehensively and systematically presents the overall picture of Inner Mongolian new media recipients. The study suggests that Mongolian new media audiences can be divided into three types: active creators, passive recipients, and entertainment-oriented people. Mongolian new media recipients have high cultural confi dence and high media literacy. Mongolian new media platforms are characterized by mobility, diversity, flexibility, and fragmentation.