УУР АМЬСГАЛЫН ӨӨРЧЛӨЛТИЙН ТАЛААР ОЛОН НИЙТИЙН САНАА БОДЛЫГ БҮРДҮҮЛЭХЭД ЭРСДЭЛИЙН ХАРИЛЦАА, ЭРХ ЗҮЙН УХАМСРЫН АСУУДАЛ ЧУХАЛ БОЛОХ НЬ

Abstract

This study explores the formation of public opinion on climate change through the lenses of media infl uence, risk communication, and legal consciousness. Drawing on the theoretical frameworks of Lippmann, Habermas, Noelle-Neumann, Covello, and Slovic, the paper argues that public perception of climate issues is mediated by information framing, trust, and social participation. Effective communication and media literacy can enhance citizens’ engagement and support the implementation of environmental policies in Mongolia.