ПОДКАСТ ИРГЭНИЙ СЭТГҮҮЛ ЗҮЙН ШИНЭ ХАНДЛАГА БОЛОХ НЬ

Abstract

Citizen journalism has been developing through digital platforms such as Facebook, WhatsApp, Instagram, TikTok, UB Info, and YouTube, where citizens actively engage in both receiving and disseminating information. This trend signifi cantly enhances public participation in citizen journalism and serves as an important mechanism for individuals to express their views, make their voices heard, and contribute to the dissemination of information within society. In the contemporary digital era, members of Generation Z have increasingly adopted diverse means of communication such as reels, blogs, posts, and podcasts to both disseminate and consume information. These platforms enable individuals to express their personal opinions and share innovative and insightful content with broader audiences. This paper specifically focuses on podcasts as a form of audio and video communication. It aims to examine the underlying factors contributing to the growing prominence of podcasts as a major medium for information dissemination in today’s social media landscape. Furthermore, the study seeks to identify the distinctive characteristics of podcasts and to analyze their strengths and limitations as a tool for modern communication.