ОРЧИН ҮЕИЙН МАСС-МЕДИА: МЭДЭЭНИЙ ҮР НӨЛӨӨГ ДЭЭШЛҮҮЛЭХ БОЛОМЖ, ШААРДЛАГА

Abstract

This article discusses innovative trends in modern media news and factors that help enhance the eff ectiveness of news. It argues that the eff ectiveness of news depends on the extent to which the subject chosen by the journalist meets the primary and secondary characteristics of an important event. The author identifi es the following as the primary characteristics of news: having a protagonist, having a form of tension or confl ict, containing action, novel and timely, and not conforming to generally accepted norms; whereas the secondary characteristics include not humiliating anyone, credible and able to inspire confi dence, clear and concise, and the consequences of the event have the potential to infl uence the recipients.