МОНГОЛЫН НИЙГМИЙН СҮЛЖЭЭ, ХАРИЛЦААНЫ ОНЦЛОГ

Abstract

Abstract: This research had been done to demonstrate the changes that took place in Mongolian societal relations in the past 24 years (1995-2019), and to establish the transitions in characteristics of Mongolian social networking channels where one promotes and supports others through social connections and to identify the effects it has on Mongolian society. The main difference in mode of connection that today’s society has is social media when compared to that of 1995. The number of users and groups in Facebook, which is used broadly in day-to-day activities, are inconsistent with real-life social networks. Social media networking is more erratic than real-life connections and only 16.3% of social media groups exist in real life. The issue is not that people support their acquaintances, friends or families but giving preferential treatment to them when conducting business and professional activities seems to be a big problem. Mongolians still seek to resolve their private matters in professional areas by taking advantage of their connections (To the question: “What do you think of taking advantage of your connections to resolve professional matters that benefit you?”; majority of the respondents responded that is acceptable and the average score was 3.58 out of 5). The main characteristic of modern Mongolian society is still the same as that of the previous era and is marked by social networking that favors those who know a lot of people. If this abnormality persists, it will keep having negative impacts on the society as a whole.