БНХАУ-ын зөөлөн хүчний бодлогын судалгаа: Хятадын дэг сургуулийн үзэл хандлага ба онцлог
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Abstract
In the 21st century, the strategic importance of soft power, a country's ability to attract and influence others through its culture, values, and foreign policy, has grown alongside traditional hard power (military and economic strength) in international relations. This concept was first introduced by Joseph Nye, who defined soft power as “the ability to influence others to get what you want through attraction rather than coercion”.
Over the past decade, the People’s Republic of China has vigorously pursued soft power as a key component of its national development strategy and foreign policy agenda. China aims to enhance its global influence through a wide range of channels, including traditional culture, philosophy, arts, media, digital platforms, and educational cooperation. The concepts of “enhancing national cultural soft power” (提高国家文化软实力) and the “Chinese Dream” (中国梦) have taken a central role in state policy, reflecting an effort to construct a unified political and cultural narrative.
This article seeks to examine the theoretical foundations of China’s soft power strategy and assess its current development trajectory and future directions.
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