Монголын өдөр тутмын сонинд тусаж буй эмэгтэйчүүдийн жендэрийн төлөөлөлд хийсэн судалгаа

An analysis of gender representation: women in Mongolian daily newspapers

Abstract

This study delves into the role of mass media in shaping and perpetuating gender roles and stereotypes within society, with a specific focus on the representation of women. Through an examination of the main Mongolian periodicals, "Unuudur" and "Odriin Sonin," spanning the years 2013 to 2023, the research employs a sampling method to analyze the portrayal of women in these publications. Findings reveal that media outlets play a significant role in shaping societal perceptions of women, necessitating a critical evaluation of their editorial policies regarding gender representation. Notably, the study identifies a predominant portrayal of female professionals aged 36 to 55 in Mongolian daily newspapers. However, it also highlights a tendency to present women in a passive light, devoid of agency and voice. This research underscores the importance of media organizations adopting a more nuanced and inclusive approach to representing women, thereby challenging entrenched gender norms and fostering greater gender equality within society.