Batbaatar Chuluunbaatar, and Ugtakhjargal Baldangombo2. “AN INVESTIGATION INTO CONSUMER PURCHASE INTENTIONS FOR ECO-FRIENDLY PRODUCTS: ANALYZING AGE AND GENDER DIFFERENCES”. Journal of Business and Innovation, vol. 10, no. 3, Sept. 2024, pp. 48-58, doi:10.22353/jbai.2024100304.