Baldangombo, U., Batsukh, D. and Yadamsuren, O. (2025) “COMPARISON OF CONSUMER LIFESTYLE SEGMENTATION MODELS: APPLICATIONS OF AIO, VALS, LOV, AND LOHAS MODELS”, Journal of Business and Innovation (Бизнес & Инноваци), 11(2), pp. 5–13. doi: 10.22353/jbai.2025110201.