MUNKHBAATAR, D.; NERGUI, S. STUDY OF THE EXTERNAL ENVIRONMENT AND INSTITUTIONAL CONDITIONS AFFECTING MONGOLIAN FILMS’ ENTRY STRATEGY INTO THE CHINESE MARKET. Journal of Business and Innovation (Бизнес & Инноваци), [S. l.], v. 12, n. 2, p. 158–167, 2026. DOI: 10.22353/jbai.2026120210. Disponível em: https://journal.num.edu.mn/BusinessAndInnovation/article/view/11081. Acesso em: 19 aug. 2026.