LANTUU, T.; NYAMKHUU, B. DETERMINING FACTORS OF THE SUSTAINING COMPETITIVE ADVANTAGES OF ORGANIZATIONS USING THE VRIO MODEL – ON THE EXAMPLE OF THE NBFIS –. Journal of Business and Innovation (Бизнес & Инноваци), [S. l.], v. 12, n. 2, p. 53–74, 2026. DOI: 10.22353/jbai.2026120204. Disponível em: https://journal.num.edu.mn/BusinessAndInnovation/article/view/11075. Acesso em: 19 aug. 2026.