DARI, C.; TSEGMED, T.; BAT-ERDENE, D.; ODBAYAR, N.; BUYANJARGAL, T.-E. A COMPARATIVE STUDY OF THE EFFECTS OF PRODUCT AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN FAST FOOD RESTAURANTS: THE CASES OF BURGER KING AND KFC. Journal of Business and Innovation (Бизнес & Инноваци), [S. l.], v. 12, n. 1, p. 141–149, 2026. DOI: 10.22353/jbai.2026120108. Disponível em: https://journal.num.edu.mn/BusinessAndInnovation/article/view/11011. Acesso em: 13 jun. 2026.