MANDAKH, A.-O.; MASHLAI, T. THE INFLUENCE OF ARTIFICIAL INTELLIGENCE-GENERATED ADVERTISING ON CONSUMER PURCHASING BEHAVIOR AND INTENTIONS. Journal of Business and Innovation (Бизнес & Инноваци), [S. l.], v. 11, n. 1, p. 5–17, 2025. DOI: 10.22353/jbai.2025110101. Disponível em: https://journal.num.edu.mn/BusinessAndInnovation/article/view/10344. Acesso em: 5 dec. 2025.