Tsog, J. and Gantulga, U. 2026. THE EFFECT OF CONSUMERS’ JUSTICE BELIEFS ON BOYCOTTING SOCIAL MEDIA INFLUENCERS. Journal of Business and Innovation (Бизнес & Инноваци). 12, 1 (May 2026), 117–140. DOI:https://doi.org/10.22353/jbai.2026120107.