Batdelger, D. and Ganbold, M. 2026. A STUDY OF SOCIAL MEDIA INFLUENCERS’ IMPACT ON CONSUMERS’ PURCHASING INTENTIONS FOR BEAUTY PRODUCTS. Journal of Business and Innovation (Бизнес & Инноваци). 12, 1 (May 2026), 92–116. DOI:https://doi.org/10.22353/jbai.2026120106.